SS18 campaign for Johnston & Murphy. For spring, we wanted to breath new life into the brands typically more staid visual language with a fresh new treatment that emphasized color and being bold and graphic. This was then distilled across all of the brand’s print and digital efforts for the season.
Design | Print | Digital
Agency: Yard NYC
Creative Direction: Dave Oscroft
Senior Art Direction: Megan Yanchitis
Photography: Coliena Rentmeester