Leesa Mattress

Description

Brand refresh of Leesa, a mattress-in-a-box company, including complete overhaul of typography, color palette, and other brand assets. The platform was built to be intimate and inviting without being passive, building a soft yet energetic identity system paired with warm, intimate photography.



Role

Design | Branding | Motion Design | Digital

Project credits

Agency: Yard NYC

Creative Direction: Stephen Niedwiziki

Senior Art Direction: Megan Yanchitis

Photography: Keith Edwards

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