Brand and identity refresh of leesa, a mattress-in-a-box company, including complete overhaul of typography, color palette, and other brand assets. The platform was built to be intimate and inviting without being passive, building a soft yet energetic identity system paired with warm, intimate photography.
Design | Branding | Motion Design | Digital
Agency: Yard NYC
Creative Direction: Stephen Niedwiziki
Senior Art Direction: Megan Yanchitis
Photography: Keith Edwards