TANQUERAY:
GIN IS IN

Description

Led design on national campaign promoting Tanqueray London Dry Gin to American audiences, to demonstrate that Gin is, in fact, cool. Developed a visual language around the conceit of “Gin, but make it Fashion,” which came to life in a series of billboards across the US, as well as digital and social activations.



Role

Design | Motion Design | Art Direction (Still-Life)

Project credits

Agency: Yard NYC

Creative Direction: Dorothy Austin

Creative Direction: Julian Tippins

Senior Art Direction: Steven Williams

Photography: Carlton Davis

Film Direction: Nick Harwood

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