Branding and identity development for Free Assembly — an inclusive, sustainably-minded fashion brand created for Walmart’s growing apparel business. The branding was developed using expressive shapes and typography for playful, graphic applications that exemplify the interchangeable and freeform aesthetic of the label.
Design | Identity | Branding
Agency: Yard NYC
Creative Direction: Richard Austin, Ulrika Karlberg,
Jason Moses, Megan Yanchitis