TANQUERAY:
GIN IS IN

Description

Led design on national campaign promoting Tanqueray London Dry Gin to American audiences, to demonstrate that Gin is, in fact, cool. Developed a visual language around the conceit of β€œGin, but make it Fashion,” which came to life in a series of billboards across the US, as well as digital and social activations.

Role

Design | Motion Design | Art Direction (Still-Life)

Tanqueray Gin Is In
Tanqueray Gin Is In
Tanqueray Gin Is In
Tanqueray Gin Is In
Tanqueray Gin Is In
Tanqueray Gin Is In
Tanqueray Gin Is In
Tanqueray Gin Is In
Tanqueray Gin Is In
Tanqueray Gin Is In
Project credits

Agency: Yard NYC

Creative Direction: Dorothy Austin

Creative Direction: Julian Tippins

Senior Art Direction: Steven Williams

Photography: Carlton Davis

Film Direction: Nick Harwood