Led design on national campaign promoting Tanqueray London Dry Gin to American audiences, to demonstrate that Gin is, in fact, cool. Developed a visual language around the conceit of “Gin, but make it Fashion,” which came to life in a series of billboards across the US, as well as digital and social activations.
Design | Motion Design | Art Direction (Still-Life)
Agency: Yard NYC
Creative Direction: Dorothy Austin
Creative Direction: Julian Tippins
Senior Art Direction: Steven Williams
Photography: Carlton Davis
Film Direction: Nick Harwood